The audience will be a mix of corporate guests, leisure guests, small group events and social events.  As an independent property the website needs to differentiate the hotel from all others, show the character and personality, generate awareness and engagement as well as produce a high volume of traffic and drive revenue. In many cases it will be the only opportunity to convince a traveler to book.

User Personas

By developing detailed user personas, we can tailor the online experience to meet the specific requirements of our primary audiences: business travelers, leisure travelers, and small group planners. These personas helped us identify their goals, motivations, and pain points, ensuring that the website is user-centric, intuitive, and engaging. This targeted approach aims to enhance user satisfaction, drive bookings, and differentiate Hall Arts Hotel in the competitive luxury hospitality market.

I created a sitemap for organizing and labeling the content of all the services, room types, meeting venuse and restaurants offered by the hotel for different audiences (leisure,travellers, meetings and events) in a unique website that conveys the exclusive experience and the excellent services offered by the hotel and the surrounding area.

Wireframes

Once our sitemap and site structure was approved the next step was to map it out visually using wireframes to visually represent the functionality of the website on both desktop and mobile where certain calls to action will be placed and how the main navigation will appear. With this we can work out things like hierarchy and layout with the client before starting any actual design.

 The website should exude luxury and sophistication while highlighting key elements like booking options, room showcases, amenities, and its unique location in the Dallas Arts District. High-quality images and videos should display the hotel's art installations and accommodations, while intuitive navigation ensures easy access to essential information. Emphasizing unique selling points and local attractions

International art that is custom curated for the hotel from world renowned artists throughout the hotel and common area spaces.

Hall Arts wanted a dynamic gallery to showcase all art and artist's names. In addition, they have video content that showcases a few pieces of the art from the time the artist starts the work to when they install it (time-lapse style) and wanted to be able to showcase these on the site.

Conclusion

The success of the Hall Arts Hotel website's UI/UX design was contingent upon its ability to convey the sophistication of the luxury boutique hotel, seamlessly integrating the artistic ambiance of the surrounding Arts District. This enhanced the website's ability to captivate visitors, foster engagement, and drive reservations.