Moola – Dave Herlihy

Project Overview

Moola is a digital wallet and e-gift card marketplace where consumers can find the best deals from a curated list of Canada’s most popular brands. Users can store all their gift cards, reward cards, membership cards, etc. and also purchase gift cards right on their phone.

Project Overview

Moola is a digital wallet and e-gift card marketplace where consumers can find the best deals from an aggregated list of Canada’s most popular merchants. Users can store all their gift cards, reward cards, membership cards, etc. and also purchase gift cards right on their phone, available for iOS and Android devices.

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" How might we redesign a better experience for consumers to save more on their daily lifestyle?"

Moola is designed to help users get the most value from gift cards by making them conveniently accessible for busy people who owns cards, buys and receives gift cards and collects loyalty points. As a merchant, you’ll benefit from a users desire to purchase large value gift cards and shop frequently

Design Analysis

Better use of real estate  (above the fold area). Automate Category/Merchant Organization by day/time and update navigation.

Deals curated by :
- Nearby Deals
- Interest
- Time of day/week
- Browsing behavior
- Buying behavior 

Onboarding : 
- Add location/notification permissions,
- Ask Interests
- Event tracking

Design Analysis

Better use of real estate  (above the fold area). Automate Category/Merchant Organization by day/time and update navigation.

Deals curated by :
- Nearby Deals
- Interest
- Time of day/week
- Browsing behavior
- Buying behavior 

Onboarding : 
- Add location/notification permissions,
- Ask Interests
- Event tracking

Design Objectives

Streamlined Onboarding Process

Create a streamlined onboarding process to ensure users can quickly and easily get started. By minimizing the number of steps and simplifying the registration and account setup, we reduce friction and create a seamless onboarding experience.

Intuitive Gift Card Discovery

Incorporates intuitive search and filtering options that enable users to discover gift cards based on various criteria such as categories, brands, price range, or popularity. The user interface presents a visually appealing grid or list view of gift card options.

Easy Purchase and Checkout

Make the gift card purchasing process as smooth and hassle-free as possible. Moola Gift Card App ensures a seamless checkout flow, allowing users to select gift card denominations, add personalized messages, and choose delivery options effortlessly.

Gift Card Management and Wallet

Provid a dedicated gift card management section where users can view, organize, and track their gift cards. Moola Gift Card App's user interface presents an intuitive wallet-like view that displays users' gift card balances, expiration dates, and transaction histories.

Wireframes & Prototype

For the next step I visually mapped out the app using wireframes. I started sketching the core features and designing mid-fidelity wireframes. The wireframes will be tested by users to identify pain points and optimise the design.

High Fidelity Designs

Bringing Products to life using design the process is about making complex solutions, simple. I combine thoughtful user experience with a clear visual identity.

Bringing Products to life using by design the process is about making complex solutions, simple. I combine thoughtful user experience with a clear visual identity.

High Resolution Mockups for the App Store

Conclusion

The Moola Gift Card App is a user-centric and visually captivating solution designed to elevate the gifting experience. Through thoughtful UI/UX considerations, streamlined workflows, and personalized features, the app empowers users to effortlessly purchase, send, and manage gift cards for any occasion. Discover a new level of convenience and joy